Selfnamed
Built for clean beauty
200+ ready-to-brand products, most COSMOS certified
Custom labels and boxes
Ships from the US and the EU
Free plan with automatic fulfillment
Supliful alternatives for clean skincare, compared
Supliful is a print-on-demand supplements platform with a small skincare line. Selfnamed is a private label platform built only for clean beauty, with 200+ skincare, hair care, body care, and makeup products. Here's how the two compare on catalog, pricing, packaging, and fulfillment.
Selfnamed vs Supliful at a glance
Supliful
Built for supplements
A skincare line of around 65 beauty products
Custom labels, no boxes
Ships only within the US
Automatic fulfillment starts on the paid Pro plan
| Feature | Selfnamed | Supliful |
|---|---|---|
| Overview | ||
| Built for | Clean beauty | Supplements (CPG) |
| Business model | Private label beauty | Supplements POD |
| Entry level | Low$0 | Low$0–$349 |
| MOQ | 1+ | 1+ |
| Trustpilot score | 4.6 | 4.2 |
| Product catalog | ||
| Beauty catalog | 200+ | 65+ |
| Natural or organic certified | Yes | Not offered |
| Bundles & gift boxes | Yes | Not offered |
| Packaging customization | ||
| Branding studio | Yes | Not offered |
| Ready-to-use styles | Yes | Not offered |
| Mockups | Yes | Yes |
| Full labels | Yes | Yes |
| Boxes | Yes | Not offered |
| Design services | Yes | Yes |
| Product compliance | ||
| US | Yes | Yes |
| EU & UK | Yes | Not offered |
| Order models | ||
| Self-service platform | Yes | Yes |
| Dropshipping | Yes | Yes |
| Wholesale | Yes | Yes |
| Automatic fulfillment on free plan | Yes | Sample orders only |
| Time to market | Fast | Fast |
| Fulfillment | ||
| Fulfillment centers | US + EU | US |
| Ships to | 30+ countries | Mainly US |
| Store integrations | Shopify + 3 more | Shopify, ClickFunnels |
| Dedicated account manager | Yes | Enterprise plan only |
| Enterprise | ||
| Custom formula | Yes | Enterprise plan only |
| Custom packaging | Yes | Enterprise plan only |
| Custom printing (silk screen, hot foil, UV, varnish) | Yes | Not offered |
Ready to move on from Supliful?
Start free, with no minimums and no monthly fee. Order samples of the products you want to switch to, then build your range.
The difference in numbers
200+
clean beauty products at Selfnamed, vs 65+ at Supliful
$0
to get automatic fulfillment at Selfnamed, vs $55+/mo at Supliful
2
fulfillment centers at Selfnamed (US + EU), vs 1 region at Supliful
Where Selfnamed and Supliful really differ
Catalog depth
Supliful products are mostly supplements. The Supliful catalog has a skincare line of about 65 beauty items. Selfnamed has 200+ beauty products across face, hair, body, and makeup.
Certified clean formulas
Most Selfnamed formulas carry COSMOS Natural or COSMOS Organic certification by ECOCERT. Supliful's skincare line has no natural or organic certification.
Made for beauty buyers
Selfnamed is built only for beauty brands, so the catalog follows beauty trends like peptides, niacinamide, and barrier care. Supliful's roadmap follows the supplements market.
Where you can sell
Every Selfnamed formula is pre-registered with the FDA (US) and CPNP (UK + EU). Supliful covers US compliance only, so selling in Europe means extra paperwork on your side.
Branding and packaging, compared
Free Design Studio
Design full labels and boxes in Selfnamed's free Design Studio. Start from ready-to-use styles or upload your own artwork. Edit as often as you like. Supliful has mockups and a design service, but no self-serve branding studio.
Boxes, bundles, and gift boxes
Put your brand on the outer box, not just the label. Build bundles and gift boxes for launches and holidays. Supliful's skincare line offers custom labels, without boxes or gift sets.
Premium finishes for bigger runs
Ordering in volume? Selfnamed Enterprise adds silk screen print, glossy labels, UV, varnish, hot foil, marketing inserts, and product photography. Supliful offers custom packaging only on its Enterprise plan.
Supliful pricing vs Selfnamed pricing
Selfnamed is free to join and includes automatic order fulfillment on the free plan. Supliful's free plan covers sample orders only. To fulfill customer orders automatically, you need Supliful Pro at $69/mo, or $55/mo billed yearly.
Both platforms charge per product on top of the plan. On Selfnamed, you only pay when you buy product, and bulk discount tiers are available on the Pro plan. On Supliful, product prices depend on your plan tier, with the best prices on Enterprise from $349/mo.
If you're testing a skincare idea on a small budget, that difference adds up fast. Twelve months on Supliful Pro is $660 before you've bought a single bottle.
Plan by plan
Selfnamed
Supliful
Free plan
$0/moSelfnamed
$0/moSupliful
What the free plan covers
Full catalog, Design Studio, automatic fulfillment, no minimumsSelfnamed
Sample orders, 1 store, single front mockupSupliful
Paid plan
Pro $29/mo (billed yearly)Selfnamed
Pro $69/mo, or $55/mo billed yearlySupliful
Paid plan adds
15% dropshipping discount, up to 60% off bulk orders, unique assetsSelfnamed
Automatic fulfillment, bulk orders, multi-angle mockups, better product price tiersSupliful
Enterprise
Custom pricingSelfnamed
From $349/mo, or $279/mo billed yearlySupliful
Custom formulas
EnterpriseSelfnamed
Enterprise (1 inquiry a month)Supliful
Dedicated account manager
EnterpriseSelfnamed
Enterprise (5 hours a month)Supliful
Fulfillment from the US and EU
Both platforms let you dropship or buy wholesale with no minimums. The difference is where orders ship from. Supliful dropshipping runs from the US, mainly to US customers.
Selfnamed ships from the US and the EU, so every order leaves from the center closest to your customer. Dropship while you test, then buy best sellers in bulk and save up to 60% on 25+ units.
Fulfillment side by side
Selfnamed
Supliful
Order models
Dropshipping + wholesale
Dropshipping + wholesale
Ships from
US and EU
US
Reach
30+ countries
Mainly US, select products abroad
Automatic fulfillment
Free plan and up
Pro plan and up
MOQ
None
None on 150+ products
Store integrations
Shopify, WooCommerce, Squarespace, Wix
Shopify, ClickFunnels
Supliful competitors & alternatives for beauty brands
If you're comparing Supliful vs competitors for a skincare or beauty brand, the main names are Selfnamed, Blanka, Printify, and viaGlamour. They all offer low or no minimums. They differ most on catalog focus, EU and UK compliance, and what it costs to get started.
| Feature | Selfnamed | Supliful | Blanka | Printify | viaGlamour |
|---|---|---|---|---|---|
| Entry level | Low$0 | Low$0–$349 | $29–$99 | Low$0–$29 | $150–$5,000 |
| Expertise | Clean beauty | CPG | Beauty | General POD | Beauty |
| Beauty catalog | 200+ | 65+ | 400+ | 10+ | 800+ |
| MOQ | 1+ | 1+ | 1+ | 1+ | 1+ |
| Natural or organic | Yes | Not offered | Not offered | Not offered | Not offered |
| Full labels | Yes | Yes | Not offered | Yes | Not offered |
| Boxes | Yes | Not offered | Not offered | Not offered | Not offered |
| EU & UK compliance | Yes | Not offered | Not offered | Not offered | Not offered |
| Dropshipping | Yes | Yes | Yes | Yes | Not offered |
| Trustpilot | 4.6 | 4.2 | 4.8 | 4.7 | 3.5 |
How do you switch from Supliful to Selfnamed?
01
Sign up and browse. Create a free account and match your Supliful skincare to our 200+ products.
02
Design your packaging. Recreate your labels in the free Design Studio, or order a sample first.
03
Connect and sell. Link Shopify, WooCommerce, Squarespace, or Wix. Orders ship automatically.
Selfnamed plans
Start free and pay only when you buy product. Upgrade when your order volume makes the discounts worth it.
- No minimums
- Automatic fulfillment
- Full 200+ catalog
- Free Design Studio
- US + EU shipping
- Everything in Free
- 15% dropshipping discount
- Up to 60% off bulk orders
- Custom formulas
- Custom packaging and printing
- Compliance support
- Dedicated account manager
- Product photography
Which one is right for you?
Selfnamed
Choose Selfnamed if
You're building a skincare, hair care, or makeup brand
You want certified clean formulas and custom boxes
Your customers are in both the US and Europe
Supliful
Choose Supliful if
Supplements are your core product and skincare is a side line
You sell mainly to US customers through Shopify or ClickFunnels
Get started in minutes with ready-to-use templates
Build your brand in 3 steps with Quick Design, no design skills needed. Pick a ready-made style, add your logo or brand name, and see your products on realistic mockups in seconds. Your designs save to your profile, so you can order samples now and reorder anytime.
Try Quick DesignMore comparisons and guides for beauty brands
Private label cosmetics companies compared
Written by Ilze Folkmane
Selfnamed vs Blanka
Written by Anete Ezera
How to start your skincare dropshipping business in 7 easy steps
Written by Ilze Folkmane
Top 10 private label skincare manufacturers in Europe
Written by Jānis Lazda
Selfnamed vs Supliful FAQ
What are some alternatives to Supliful?
For skincare and beauty, the main Supliful alternatives are Selfnamed, Blanka, Printify, and viaGlamour. Selfnamed is the one built only for clean beauty, with 200+ products, most of them COSMOS certified, and fulfillment from both the US and the EU. Blanka focuses on makeup and ships from North America. Printify covers general print-on-demand with a small beauty range. viaGlamour has a large beauty catalog with a higher entry cost.
What brands are similar to Supliful?
Brands similar to Supliful are no-minimum, print-on-demand platforms where you sell products under your own label. For supplements, Supliful is one of the best-known options. For skincare and beauty, Selfnamed and Blanka are the closest match, since they also offer dropshipping, wholesale, and custom labels from one unit.
What are the pros and cons of Supliful?
Supliful is a solid choice for US supplement brands, and a narrower one for skincare. Pros – a large supplements catalog, no minimums on 150+ products, an FDA-registered and cGMP-compliant facility, US fulfillment, and design services. Cons for skincare brands – around 65 beauty products, no natural or organic certification, no custom boxes, US-focused shipping, no EU or UK compliance, and automatic fulfillment only on paid plans.
Is Supliful legit?
Yes, Supliful is a legitimate US company. It has a 4.2 Trustpilot score (September 2026) and an app on the Shopify App Store. As with any platform, read recent reviews and order samples before you launch.
What do Supliful reviews say?
Supliful reviews are mostly positive, with a 4.2 average on Trustpilot. For the fullest picture, read the newest reviews on Trustpilot and the Shopify App Store, and check what sellers say on Reddit. For comparison, Selfnamed holds a 4.6 Trustpilot score.
Is Supliful a dropshipping business?
Yes. Supliful is a print-on-demand dropshipping platform, mainly for supplements. You list products in your store, and Supliful produces, labels, and ships each order from the US. It also offers bulk orders on paid plans.
Can you make money with Supliful?
Yes, you can, but profit depends on your margins, not the platform. Your costs are product price, shipping, the monthly plan, and marketing. Run the numbers on your retail price before you commit, on any platform.
Does Supliful sell skincare?
Yes, Supliful has a small private label skincare line, with products like moisturizers, serums, and tallow cream. Its beauty range is around 65 products, next to a much larger supplements catalog.
Do Selfnamed or Supliful have minimum order quantities?
No. Both let you start from one unit. Selfnamed has no MOQs on its whole catalog. Supliful has no minimums on 150+ of its products.
Which is cheaper, Selfnamed or Supliful?
Selfnamed is cheaper to start. Its free plan includes automatic fulfillment, so you pay only for the products you sell. On Supliful, automatic fulfillment starts at $55/mo billed yearly, or $69 month to month.
Can I sell in Europe with Supliful?
Supliful ships mainly within the US, with select products available abroad, and its products aren't registered for EU or UK sale. Selfnamed products are CPNP-registered for the EU and UK and ship from a European fulfillment center.
Is there a Supliful alternative for selling in Europe?
Yes. Selfnamed is built for selling in Europe and the UK as well as the US. Its formulas are made in the EU and registered with CPNP for the EU and UK, and European orders ship from its European fulfillment center, so they reach your EU customers sooner. The same catalog ships from the US center for American orders.
Which store platforms do they connect to?
Selfnamed connects to Shopify, WooCommerce, Squarespace, and Wix. Supliful connects to Shopify and ClickFunnels.
Can I move my brand from Supliful to Selfnamed?
Yes. Create a free Selfnamed account, pick the products that match your current range, and rebuild your labels in the Design Studio. Order samples to compare, then connect your store.
Is Selfnamed a good Supliful alternative for skincare?
Yes, if you're building a beauty brand rather than a supplements one. Both platforms let you start from one unit and dropship under your own label. Selfnamed adds 200+ clean beauty products, custom boxes, automatic fulfillment on the free plan, and shipping from the US and the EU.
Need a hand?
Our help center covers the catalog, the Design Studio, and placing your first order.